By-Lined Article
Seven Steps for Making a Fashion Dream Work
By George Nemphos and Nanette Heide
June 9, 2010
Apparel
Partners George Nemphos, practice group chair and managing partner in Baltimore, and Nanette Heide in New York, both of the Corporate Practice Group, wrote this article offering tips to entrepreneurs attempting to obtain capital and recognition within the fashion industry. Nemphos and Heide discuss identifying a need within the marketplace, the importance of networking within the industry, and writing a business plan. They also describe several important aspects of setting up a fashion business, including establishing management, a capital structure and intellectual property safeguards. Finally, they discuss licensing as a means for entrepreneurs to profit from their ideas.
Partners Eberhard Röhm, Lee Potter and Michael Schwamm in New York and Keli Isaacson Whitlock and Jay Cohen in Baltimore, all of the Corporate Practice Group, as well as Greg Gulia of the Intellectual Property Practice Group in New York, also contributed to the piece.
To view the full text of this article, please visit the Apparel website.
