Alexander M. Geisler practices in the areas of commercial litigation and dispute resolution, with an emphasis on complex engineering disputes in the field of product liability, as well as brand protection and other intellectual property work. Mr. Geisler also handles multiparty international insurance and reinsurance disputes.
He regularly provides training programmes to clients and has assisted corporate clients' law departments develop dispute resolution and legal service delivery models. His responsibilities on behalf of major corporate clients include the selection and quality monitoring of regional external law firms. Mr. Geisler is CPD Accredited trainer approved by the Law Society and the Bar Standards Council of England.
Mr. Geisler is a 1981 graduate of the City of London University.
Representative Matters
- Counsel to numerous product manufacturers and distributors in Europe and North America in various catastrophe management situations, including recalls and subsequent litigation.
- Counsel to motor vehicle, bicycle and other manufacturers in personal injury and fatal accident cases.
- Counsel to Italian and English truck manufacturers selling vehicles across Europe where a number of presently unexplained fires have arisen in one model in the range. Working closely with internal engineers and external experts into possible causes and rival theories. Dealing with individual and potential class actions arising at the suit of operators of these vehicles, their insurers, and other affected third parties.
- Counsel to GM's Customer Assistance Centre in England in the establishment of a "Surgery" system to review and redesign various further processes including models for Case Management, Training and Allocation of Legal Expenses/Settlements of Product Quality Litigation.
- Counsel to General Motors in the joint design and launch of its European Brand Protection programme in 2001. Counsel to brand owners, including a number in the auto industry. This project included coordinating with the parties involved in investigation procedures culminating in face to face dealings with infringers from Germany, Spain, France, Greece, Italy, North and South America, resulting in the collection of substantial settlement sums.
- Obtained on behalf of Jaguar Cars Exports Ltd. a judgment from the High Court of Justice, Commercial Court dismissing a claim brought by a member of the Qatari royal family arising from the termination of a franchise agreement.
- Counsel to a California-based oil refinery in 2001 regarding a re-selling contract involving a major dispute arising out of a contract for a substantial consignment of Iraqi crude oil.
- London Defence Counsel to American parented bank for International Trade disputes.
- Counsel to numerous automotive clients severely affected by hostage situations, the first of which concerned the insolvent supplier, Transtec. Successful strategies deployed from which the exposure of the firm's clients was minimised and their supply was maintained.
- Counsel to GM in hostage situations created by the insolvency of suppliers including European Commercial Pressings and UPF Thomson. In the former case the supply was maintained through negotiation without payment of any premium. In the latter case GM managed to avoid goodwill payments but maintain supply.
- Lead counsel in the European investigation into the collapse under suspicious circumstances of one of the biggest Belgian technology companies.
- Counsel to a number of major corporations dealing with dilapidations claims, construction issues, and other real estate disputes.
- Counsel to Baylis (Gloucester) Limited in a successful reported decision concerning highway land.
Products Liability
Trademark and Branding
International Disputes
Insolvency Strategies
Real Estate Disputes
Admissions
- England and Wales
Education
- City of London University, LL.B. (Hons), 1981
Other Experience
- Duane Morris
- Partner, 2000-present - Geisler & Laws, London, England
- Partner, 1996-2000 - Rakisons, London, England
- Partner, 1989-1996 - Reynolds Johnson & Green, London, England
- Partner, 1987-1989
- Assistant Solicitor, 1984-1987 - Brook Martin & Co., London, England
- Articles of Clerkship, 1982-1984
Professional Activities
- CPD Accredited approved by the Law Society and the Bar Standards Council of England
- The Law Society of England and Wales
Publications
- Author, "Settlement - Deal or No Deal," Motor Law, April 2007
Speaking Engagements
- "Strategic Issues for Product Recall," presentation to the Society of Motor Manufacturers and Traders Legal Committee, London, England, 10 June 2010
- Presenter, "Handling Consumer Litigation," Motor Law Conference 2007, London, 21 February, 2007
- "The Trouble With Suppliers," presentation to the Society of Motor Manufacturers and Traders, London, England, 4 December, 2003
- "The Brand Manager's Biggest Headaches - A Radically Different Perception," presentation at the European Anti Counterfeiting Group Conference, 18 October, 2002
- "A Process to be Proud Of," Interactive Workshop to General Motors (GM) Managers on Product Liability Issues, 5 September, 2002












