Kenneth L. Shropshire practices in the area of corporate law with a concentration in sports and business law. Mr. Shropshire is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania, teaching legal and business aspects of sports; business law and ethics; negotiation and dispute resolution; and diversity and the law. He is the director and founder of the Wharton Sports Business Initiative, a think tank that generates and disseminates knowledge about the sports industry through educational programs, strategic corporate partnerships, high-level student consulting assignments, global forums and research.
Mr. Shropshire also is a consultant to the National Football League, assisting the league in expanding its player development and social impact program, and has served as an arbitrator for the NFL Players Association and USA Track and Field. He was an executive in the organizing committee for the 1984 Los Angeles Olympic Games.
Mr. Shropshire is a 1980 graduate of Columbia Law School and a graduate of Stanford University.
Areas of Practice
- Sports and Business Law
- Represented former NFL Executive Vice President Ray Anderson in his contracting with Arizona State University to become their new Director of Athletics.
- Assisted NCAA conference in compensation matter related to realignment.
- Advising NFL in matters related to Diversity and Inclusion.
- Negotiated the sponsor, supplier and licensing agreements for the organizing committee of the 1984 Summer Olympic Games in Los Angeles.
- Negotiated the sale of the sports agency AR Sports to Octagon (Interpublic Group). The multimillion-dollar sale involved cash and stock.
- Negotiated the employment contract for the head women's tennis coach at Harvard University. Also negotiated terms for summer tennis camp held on campus.
- Negotiated the executive contract for the chief administrative officer of an NFL team.
- Managed the agent-screening process for an NFL player. The client desired a unique structure for interviewing and evaluating prospective sports agents. Also reviewed the agreement with between the client and agent selected. The client was the sixth player selected in the 2004 draft.
- On behalf of an Olympic heavyweight gold medalist and top-ranked boxer, negotiated and drafted contracts with his trainer, manager and various promoters.
- Negotiated the NBA and overseas playing contracts for a professional basketball player.
- Acted as arbitrator for disputes between agents and players and between agents and the National Football League Players Association. Each case results in a written opinion and award.
- On behalf of an apparel company, negotiated and drafted a multimillion-dollar athletic-shoe endorsement deal with an all-star basketball player. This was the first shoe deal for this company.
- Provided expert report to a law firm on the value of a swimmer’s Olympic gold medals in the endorsement market. The report assisted in the settlement of litigation.
- Provided counsel to the mayor of Philadelphia regarding the siting of the city's football stadium and baseball park.
- Columbia University School of Law, J.D., 1980
- Stanford University, A.B., Economics, 1977
- University of Pennsylvania, M.A. (Honorary), 1992
- Duane Morris LLP
- Special Counsel, 2011-present
- The Wharton School, University of Pennsylvania, 1986-present
- David W. Hauck Professor, 2001-present
- Director and Founder, Wharton Sports Business Initiative
- Private Consulting and Law Practice, 1984-1986
- Los Angeles Olympic Organizing Committee
- Executive, 1982-1984
- Manatt, Phelps, Rothenberg and Tunney
- Associate, 1980-1982
- Member of Major League Baseball's On-Field Diversity Task Force, 2013-present
- Sports Lawyers Association, Former President
- Black Entertainment and Sports Lawyers Association
Honors and Awards
- Recipient of Philadelphia Business Journal's Minority Business Leader Award, 2013
- United States Volleyball Association
- Board of Directors, 2011-present
- Peace Players International
- Board of Advisors, 2008-present
- United States Sports Film Festival
- Board of Advisors, 2008-2009
- Women's Sports Foundation
- Board of Trustees, 2006-present
- Florida Coastal School of Law (FCSL)
- Board of Advisors, 2005-Present
- Sports Lawyers Association, 2000-present
- Board Member and Former President, 2005-2008
- Philadelphia Sports Congress
- Board Member, 2004-Present
- Valley Green Bank
- Director and Founder
- NutraCea, (NTRZ.OB)
- Board of Directors, 2006-2011
- Inner-City Games Philadelphia
- Board of Directors, 2000-2004
- Philadelphia Sports Congress
- Board of Directors, 1996-2006
- Philadelphia American Civil Liberties Union
- Board of Directors, 1991-1997
- Arthur Ashe Athletic Association
- Board of Directors, 1989-1992
- The Business of Sports, Jones and Bartlett, 2004, 2010 2d ed.
- Negotiate Like the Pros: A Top Sports Negotiator's Lessons for Making Deals, Building Relationships and Getting What You Want, McGraw Hill, 2009
- The Business of Sports Agents, 2d ed., University of Pennsylvania Press, 2008
- Foreword, Michael E. Lomax, ed., Sports and the Racial Divide, University of Mississippi Press, 2008
- Being Sugar Ray: The Life of Sugar Ray Robinson, America's Greatest Boxer and the First Celebrity Athlete, Basic Books, 2007
- "Minorities in Contemporary Sports," 15 Stanford Law and Policy Review, 2004
- "A Credit to Your Race," Margaret Gatz, ed., Youth, Race, Sports, Violence and Media, SUNY Press, 2002
- "Deconstructing Sprewell," University of Iowa, Journal of Gender, Race and Justice, 2001
- Basketball Jones: America Above the Rim, New York University Press, 2000
- "Not All Black Men Jump" and "Deconstructing the NBA," Todd Boyd and Kenneth L. Shropshire, eds, Basketball Jones, New York University Press, 2000
- "Wrong Message in Rocker Return," New York Daily News, March 5, 2000
- "Send Rocker to Counselor," New York Daily News, January 2, 2000
Selected Speaking Engagements
- Lecturer, "The Great Sports Spectacle: Marketing the Super Bowl," Emory University, February 7, 2014
- Host, "A Primer on HGH Testing," SportsLaw10 Podcast, November 2013
- Host, "Sports Medicine Practices Need to Tread Carefully When Providing Athletic Trainers to Teams, Schools," SportsLaw10 Podcast, July 2013
- Host, "Olympic Boycott? Legal, Social and Economic Impact," SportsLaw10 Podcast, July 2013
- Instructor, "The Global Business of Sports," Coursera Massive Open Online Course, August 5, 2013
- Host, "What if your favorite pro team gets relegated to the minors? – Promotion and Relegation in Global Soccer," SportsLaw10 Podcast, May 2013
- Panelist, "Brazil & Sports: A Perfect Match for Business," 8th Annual Focus Brasil-EUA Seminar, Fort Lauderdale, May 2, 2013
- Host, "'You are the Father!' - What steps can athletes and celebrities take when paternity is at issue?," SportsLaw10 Podcast, March 2013
- Host, "Athletes and Romance: Prenuptial Agreements," SportsLaw10 Podcast, February 2013
- Host, "The Emerging Sport of Obstacle Racing," SportsLaw10 Podcast, January 2013
- Facilitator, NFL Diversity and Inclusion Symposium, New York City, October 2012
- Speaker, "The Business of Sports," University of Pennsylvania Alumni Association, New York City, April 16, 2012
- "Sports Lawyers and Social Responsibility," Black Entertainment and Sports Lawyers Association, 2010
- Instructor, "Race and Sports," University of Pennsylvania Africana Studies Summer Institute, Philadelphia, 2008
- "Negotiating Sports Business Deals," ALI-ABA, Los Angeles, 2008
- "Sports Agent Regulations," ALI-ABA, Los Angeles, 2007
- Keynote Speaker, "Being Sugar Ray," West Virginia University, Morgantown, West Virginia, 2007
- Panelist, Major League Baseball Civil Rights Game, Memphis, 2007
- Keynote Speaker, The Wharton School 125th Anniversary engagements, Houston, Atlanta, New York and Paris, 2006-2007
- National Association of Black Accountants, Negotiation Seminar, Detroit, 2005
- NFL Rookie Symposium, Financial Basics Seminar, Cota de Cosa, California, 2005
- INSEAD, Sports Negotiation Seminar, Fontainebleau, France, 2005
- Keynote Speaker, ALI-ABA 2005 Annual Conference, Los Angeles
- Keynote Speaker, NCAA Coaches Academy, 2004
- Keynote Speaker, Dickinson Law School, Carlisle, Pennsylvania, 2004
- Keynote Speaker, University Massachusetts at Amherst, Sports Management Program, Amherst, Massachusetts, 2004
- Panelist, Stanford Sports Law Conference, Stanford, California, 2003
- Panelist, Penn Media Summit, New York, New York, 2003
- "The Business of Sports Agents," University of Miami Distinguished Lecture Series, 2003
- Co-chairman, Sports Lawyers Association 2002 Annual Conference, Phoenix
- Co-chairman, Sports Lawyers Association 2001 Annual Conference, Philadelphia
- "Athletic Superiority," President's Lecture Series, Old Dominion University, 2001
- Sports Facility Financing and Construction," ALI-ABA, Los Angeles, 2000-2006
- "Sports Agent Regulations," Sports Lawyers Association, San Francisco, 2000
- "Should College Athletes Be Paid?" University of North Carolina School of Journalism, Raleigh, North Carolina, 2000
- Host, "Diversity and Inclusion in Sports," SportsLaw10 Podcast, December 2012