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Duane Morris Partner Cheryl Blackwell Bryson to Be Keynote Speaker at Incisive Media's 5th Annual Law Firm Chief Marketing Officers Forum
September 15, 2009 | Chicago
| Renaissance Chicago Hotel
Duane Morris partner Cheryl Blackwell Bryson will be the keynote speaker at Incisive Media's 5th Annual Law Firm Chief Marketing Officers Forum, to be held on September 15-16, 2009, in Chicago, Illinois. Ms. Bryson will discuss the topic of "Finding the Holy Grail of Marketing: Effective Cross-Selling" on Tuesday, September 15, at 9:10 a.m. She will describe how internal cross-selling requires many of the same approaches as building business with external clients. Ms. Bryson will also share her experiences in developing the win-win with fellow partners, with picking the right clients, and the importance of a firm's culture.
About the Conference
Come learn how to get ahead of the curve in the economic recession and stay to network with your peers. Have the opportunity to hear the front-page news from chief marketing officers and marketing directors. Come discuss the real-life issues that are facing chief marketing officers and marketing directors today. This conference is geared toward addressing the concerns of small-, medium- and large-size law firms, particularly in this economic downturn.
Topics to be covered will include:
- What to make of all the new technology tools – from Twitter, blogs, LinkedIn, Facebook, texting, websites – what's an overwhelmed marketer to focus on? What is everyone else doing — 59% of lawyers have a profile on an online social network, and at least 500 lawyers are twittering.
- Integrating marketing (advertising, public relations, firm brochure, directory listings, website) with business development (responding to RFPs, preparing lawyer teams going out on a pitch, identifying strategic targets and client visit programs).
For more information or to register to attend the conference, please visit the Incisive Media website.
