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Duane Morris Partner Manly Parks to Speak at the ABA Law Firm Marketing Strategies Conference
November 12, 2009 | Philadelphia
| The Four Seasons Hotel
Duane Morris partner J. Manly Parks will be speaking at the ABA Law Firm Marketing Strategies Conference, to be held on November 12-13, 2009, in Philadelphia, Pennsylvania. Mr. Parks will discuss "Niche Marketing" on Thursday, November 12, as part of a "10x10" session, which begins at 2:30 p.m. In his presentation, he will address the following:
Lawyers are constantly hearing that they must differentiate themselves from the competition, but what does that really mean? As your firm pursues a "cottage" market segment, consider some guiding principles on how to successfully target and exploit your niche.
About the ABA Law Firm Marketing Strategies Conference
Join the ABA Law Practice Management Section (LPM) as it presents the second biannual ABA Law Firm Marketing Strategies Conference. During this comprehensive two-day law firm marketing education conference, attorneys, marketers and executives will hear from our faculty of attorneys on how to differentiate themselves and their firms.
For more information or to register to attend the conference, please visit the ABA website.
