Events
Duane Morris Associates Christiane Campbell and Maxim Voltchenko to Explore "U.S. Trademark Registration: The Attorney's Role from Clearance to Renewals"
November 13, 2012 | Philadelphia
| Radisson Plaza - Warwick Hotel Philadelphia
Duane Morris associates Christiane Campbell and Maxim Voltchenko will lead a CLE seminar examining "U.S. Trademark Registration: The Attorney's Role from Clearance to Renewals," on Tuesday, November 13, 2012, in Philadelphia.
The selection, registration, and maintenance of a trademark are essential steps in the development and protection of a client's brand. As brands are now commonly recognized as the cornerstone of a client's commercial identity and one of a client's most valuable assets, the ability of practitioner to successfully register a trademark has become more important than ever. While trademark applications are typically handled by attorneys specializing in intellectual property law, practitioners and corporate counsel without a background in intellectual property can master the steps necessary to successfully register a trademark by learning the basic tenets of trademark law and the policies and procedures of the U.S. Patent and Trademark Office.
This program covers all aspects of the trademark registration process, from conducting trademark search reports and drafting trademark availability reports, to the preparation and submission of trademark applications. Once a trademark application is submitted for review by the USPTO, an attorney must oversee the prosecution of an application and must be familiar with the grounds that an application may be refused registration and the strategies and arguments used to overcome such refusals. Finally, an attorney must be familiar with the final steps prior to registration and the potential for an interested third party to oppose the registration of a trademark and initiate an opposition proceeding which can ultimately decide if a trademark will register.
As the trademark process does not end once a trademark registers, this program with also cover the steps necessary to renew and maintain a trademark registration and how best to employ an effective policing strategy including trademark watching and in some cases the use of demand letters and litigation. The program closes with a discussion of some ethical issues faced by attorneys that are specific to the clearance, registration, maintenance, and policing of a trademark.
To learn more, or to register, please visit the LawReviewCle website.
