So often we hear about bad conduct on the Internet, be it identity theft, distributed denial of service attacks, or online defamation and character assassination. Well, how about a feel-good story? Some people actually do the right thing online. Indeed, blogging now is emerging as a philanthropic force.

Take, for example, Bloganthropy.org, an Internet site which seeks to harness the power of social media to incorporate giving resources. Its mission is to unite companies and bloggers in an effort to address societal needs.

Bloganthropy has registered as a 501(c)(3) non-profit organization to make it even more attractive for companies to make charitable donations when connected with social media users.

Volunteer bloggers are currently being recruited by Bloganthropy to pledge their time and the power of their blogs, Twitter, Facebook and other social networks to help round up corporate giving this holiday season.

While Bloganthropy is only just getting off the ground, hopefully its laudable efforts will be met with generosity toward worthy causes, and not lumps of coal during the holidays.

Biography

Eric Sinrod is a partner in the San Francisco office of Duane Morris. His focus includes information technology and intellectual property disputes. To receive his weekly columns, send an e-mail to with the word "Subscribe" in the subject line.

Disclaimer: This column is prepared and published for informational purposes only and should not be construed as legal advice. The views expressed in this column are those of the author and do not necessarily reflect the views of the author's law firm or its individual partners.

Reprinted with permission of Findlaw.com