If I read one more article by an entrepreneur about embracing failure, I will scream. Actually, my scream is this article. Yes, almost every entrepreneur fails at some point in his or her career. That includes such greats as Steve Jobs.

And, we should be careful not to create a culture where people fear failure. Sometimes the greatest risk of all is to take no risk at all. So that means we must encourage prudent risk taking with the realization that not every new idea will have a positive return on investment.

But accepting failure and embracing it are very different. I agree with the former; I struggle mightily with the latter. I read one article that waxed so poetically about embracing failure that I ran out to look for “congratulations on your failure” greeting cards. I could not find any.

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