Duane Morris Cannabis Webinar: Cultural Competence in Cannabis Marketing

May 25, 2022 | Webinar | Duane Morris LLP

Webinar Replay

Duane Morris will hold its next Cannabis Webinar, “Cultural Competence in Cannabis Marketing,” on Wednesday, May 25, 2022, from 1:00 p.m. to 2:00 p.m. Eastern time.

About the Program

As the state-regulated cannabis industry grows, so do the marketing and branding challenges. Join us as we explore culturally competent ways to identify and develop best practices for how, when, where and to whom you should advertise and market your cannabis products. Traditional television, radio and billboard advertising are not available to cannabis companies in many states. Industry-leading targeting and marketing communication experts will discuss:

• Harnessing data to find your ideal audience
• Identifying channels to reach that audience
• Connecting with your audience through a lens of cultural competence

Moderator

Paul Josephson, Partner and Team Lead, Duane Morris Cannabis Industry Group

Speakers

Cheryl McCants, Founder, Impact Consulting Enterprises

Matt Taverna, Principal, Statara

About the Series

The Duane Morris Cannabis Industry Group returns with its series of webinars reviewing issues and developments affecting the cannabis industry. Each session will feature a specific topic, discuss the legal and business implications and provide insight on key matters.

About the Duane Morris Cannabis Industry Group

Duane Morris attorneys in offices throughout the U.S. and internationally have extensive experience with the wide array of issues attendant to legal cannabis business activities, including licensing for cultivation, processing and dispensing; litigation; banking and finance; raising and deploying capital; mergers and acquisitions; protecting intellectual property; real estate development; public company representation and SEC filings; land use and zoning; healthcare and research; taxation; and cross-border transactions. In addition to advising participants in the medical and adult-use cannabis and hemp/CBD industries, as the industry has grown, Duane Morris attorneys experienced in cannabis-related issues frequently advise clients in other sectors whose businesses intersect with the expanding regulated cannabis sector.