Mainstreaming Cannabis: Branding and Advertising

May 30, 2024 | Duane Morris LLP | Webinar

Webinar Replay

The Duane Morris Cannabis Industry Group presented a webinar, Mainstreaming Cannabis: Branding and Advertising, on Thursday, May 30, 2024, from 12:30 p.m. to 1:30 p.m. Eastern time.

About the Program

Smart branding and advertising is a key to the success of any consumer packaged good sold at retail, including cannabis products. As the cannabis industry has grown and product lines have expanded, cannabis brands have emerged across the entire spectrum of products. From a branding and advertising standpoint, cannabis is similar to any mainstream retail product, but the regulatory framework for cannabis marketing is different. This program will feature real world examples and practical suggestions for cannabis branding and advertising for state-specific and nationally sold products, including:

• The marketing options that are available to companies in the cannabis industry as well as addressing the go-to market strategy for which your company should be planning.
• An overview of state and federal regulations and the media types that are available in various states.
• The differences between hemp products and marijuana products when it comes to branding and advertising.

Moderator

Seth Goldberg, Partner and Cannabis Industry Group Team Lead, Duane Morris LLP

Presenters

Christi Campbell, Intellectual Property Practice Group Vice Chair, Duane Morris LLP

Patrick Smith, Partner, Duane Morris LLP

Matt Taverna, Co-Founder and Principal, Statara Solutions LLC

About the Mainstreaming Cannabis Programs

These webinar programs will cover various topics affecting the cannabis industry in 2024, including real estate, employment, tax, trademark, branding and more. The session will review implications of the possible rescheduling of cannabis from a state and federal level and across other industries.

About the Duane Morris Cannabis Industry Group

Duane Morris attorneys in offices throughout the U.S. and internationally have extensive experience with the wide array of issues attendant to legal cannabis business activities. In addition to advising participants in the medical and adult-use cannabis and hemp/CBD industries, as the industry has grown, Duane Morris attorneys experienced in cannabis-related issues frequently advise clients in other sectors whose businesses intersect with the expanding regulated cannabis sector.